Issue link: http://www.wacmagazine.com/i/160497
Membership "WAC Listens is a short and easily accessible online survey tool that collects feedback about your experiences at the Club." Michelle Pinson, Vice President Membership & Marketing Introducing WAC Listens We're looking forward to your feedback E very day, the WAC sees hundreds of members and guests coming and leaving its facilities. Outstanding service is the promise we make to our members. Not only do members expect us to be great, but we also expect it from ourselves. Communication is key for a relationship to grow and be healthy. This is what we strive for with each and every member. Regular feedback is essential for us to identify what we do well. It also allows us to strengthen the areas that need improvement as we evolve our Club offerings over time. WAC Listens is a short and easily accessible online survey tool that collects feedback about your experiences at the Club and immediately transmits that feedback to our individual departments. It's set to launch this month and will be available 24/7. The survey takes only minutes to complete, and you can access it in a multitude of ways. First, you may notice after a visit to a WAC fitness facility or restaurant, the Spa or Inn, or an event, one of our department managers offering you the opportunity to complete the survey. 10 | Washington Athletic Club Magazine | SEPTEMBER 2013 Next, we'll begin reaching out to a handful of WAC members every month via email with a link to the WAC Listens survey. Additionally, the survey will ultimately be available on wac.net and on our membership screen in the lobby. You'll also be able to use your smartphone to scan a QR code to the survey link. The feedback you provide will be collected in a WAC "dashboard" and reviewed every day for clues to what we did well and where we might have missed the mark. This constant review will allow each team to quantify what is working and reward team members for outstanding service. Most important, it will allow us to reach out to members for a personal follow-up. We look forward to hearing your feedback and continuing to improve our legendary WAC service.