Issue link: http://www.wacmagazine.com/i/101127
BOARD OF GOVERNORS 2012���2013 Jeffrey Atkin, Chairman atkin@kkra.com Marilyn Boss, Chairman Elect marilyn.l.boss@marsh.com Phil Abbess, Vice Chairman pabbess@cliftonlarsonallen.com Kip Spencer, Treasurer kips@comcast.net Letter from the Chairman Jeff Atkin, Chairman of the Board of Governors / atkin@kkra.com Beth Wojick, Secretary bwojick@sowa.org Robert Fleming, Immediate Past Chairman rfleming@clarknuber.com RESIDENT Krista Andrews John Buller Carese Busby Steve Camp Peter Carpenter Lynn Dissinger Roberta Goodnow Christine Kelly Michael McQuaid John Myer Pam Nord Tina Pappas Jessica Pearlman Paul Ravetta Bob Rupp Norm Seabrooks Doug Seto Brad Thoreson Thomas Turnure Joseph Velling Amy Vithayathil-Sydow Bart Wilson Tammy Young NON-RESIDENT Board of Governors 2010���2013 Forrest Aldrich, NW Washington Tom Anderson, E Washington William Bump, California William Burg, Montana Arthur C. Campbell, NE Washington Peter Goldsmith, Oregon Jeff Hogan, Central Washington Thomas F. Kenney, NW Washington Robin Sahnow, Alaska Richard L. Small, SE Washington PROGRAM BOARD 2012���2013 Pam Nord, Chair Frank Yon, Vice Chair Courtney Meyer, Secretary Dean Nielsen, Immediate Past Chair Nicole Ancich Chris Barone Tara Binge Angelica Buri Brad Cahill Dean Fasnacht Laurie Flynn Ann Lockhart Jeff Lounsberry Vicki O���Briant Thomas Osmon Errol Scott 4 | Washington Athletic Club Magazine | JANUARY 2013 What���s going well A s we enter a new year, now is a perfect time to look at some of the areas doing exceedingly well around the Club. Allow me to elaborate. Membership Our membership numbers have been under pressure for some years now. The recent recession exacerbated the problem. Our challenge has not been solely a slowing in the rate of new membership additions but also an increase in attrition. So far this year we have turned the tables quite dramatically. Membership & Marketing Vice President Michelle Pinson put together an outstanding game plan for 2012���2013. It calls for broadening the use of social media to get the word out about the WAC, and it involves Club leadership more heavily in generating new-member referrals. From this past August to October, the first quarter of our current fiscal year, we saw a net increase of 32 members. This bodes well for reaching annual net positive membership, something we haven���t done since fiscal 1999���2000. We are now in the midst of our annual Friends & Family promotion. It���s our biggest of the year and accounts for a significant portion of our budgeted new member additions. I encourage you to think actively about referring new member candidates to Michelle and her associates. Weddings Until three years ago, weddings were but a small part of our banquet business. At that point, under the supervision of Vice President Food & Beverage Robert Bonina, a decision was made to go after this market more actively. The plan included a remodeling of the Crystal Ballroom. In addition, a more extensive advertising program was initiated, including print media and social media. The results have been impressive. Three years ago we hosted eight weddings at the WAC. This current fiscal year, we will host no fewer than 32. Along with the revenue generated directly by weddings themselves, the Inn, Spa, WAC Parking and restaurants have benefitted. If you have any weddings in your family or friends��� future, Bo and his team would love to help. Expense reductions Vice President Operations Bill Cohen has taken a proactive approach with many of the services within the Club. During the past several years, there have been extensive reviews of various operations and outside vendors. Changes to laundry, janitorial and security services alone led to annual expense reductions of $156,000. In addition, our energy-efficiency project is expected to further reduce expenses by more than $200,000 a year. This is just a short list of some of our best improvements. Here���s to our continued success in 2013.