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22 WAC Magazine | wac.net club life what I'm talking about. If you weren't, now you know you should have been. Luckily, our next event is set for Sep- tember. Keep an eye out for the lineup because tickets go fast. —Visit wac.net/ceo-forum to find out the complete details about the next From the CEO's Perspective forum. Tickets are $50 for WAC members and $60 for guests. Find Teri's book, "From the CEO's Perspec- tive," in the WAC Club Shop. about fighting complacency with grit and tenacity. No matter the size of compa- ny you intend to build, the principles of building culture don't change. With intention, communication, evaluation, and action, you can find yourself with great people who are excited to show up and figure out how their efforts move the needle forward. But the opposite is true, too. We see CEOs who leave culture to chance and then find themselves genuinely per- plexed when people get burned out and high performers leave. In a word— culture! We also discussed playing video games as a hiring strategy and choosing people over money. Oh, and some advice: Listen to your kids because they may have the next billion-dollar business idea. Finally, no conversation would be com- plete without a story about a team-build- ing exercise that started with a potato launcher and ended with the police (not kidding!). If you were there, you know By Teri Citterman Executive Coach In May, I moder- ated the WAC's first From the CEO's Perspec- tive forum. e event was sold out, and the Johnson Lobby Lounge was packed with dynamic energy. ree of Seattle's most influen- tial CEOs—Unikrn's Rahul Sood, Fuel Talent's Shauna Swerland, and Bittrex's Bill Shihara—joined me for an animated discussion about how their companies grow, pivot, hit milestones, and overcome mistakes. And what role they, as CEOs, play in bringing their companies' culture and values to life. We launched into a lively conversa- tion that hit on all kinds of topics—from hiring for diversity and inclusion, to initiatives that had the biggest impact on culture, to destructive forces that had to be eliminated. I enjoyed the comments about mod- eling the opposite of complacency and professional leadership 'C' stands for culture Build leadership skills at the WAC's CEO forums EXCLUSIVE TO THE WAC A new leadership accelerator When it comes to great leadership, research tells us the quality that trumps all others is self-awareness. Through the WAC's new one-on- one executive coaching program with Teri Citterman, leaders and aspiring leaders will gain: • Increased self-awareness; • Self-recognition of unique strengths and potential blind spots; and • Greater clarity of who you are as a leader or aspiring leader. The program includes an online executive assessment, an executive debrief session, and an executive leadership report. WAC member price: $950 (normally $2,000). u The first From the CEO's Perspective forum at the WAC featured a fantastic panel of top leaders. J O H N B A N G wac.net/leadership-coaching

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