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NOVEMBER / DECEMBER 2019 31 club life professional leadership By Teri Citterman, Executive Coach In the world of executive coach- ing, I oen see companies spend large amounts of time focused on discussions about their values and what matters most to the organization. at's great! But more times than not I watch as the box gets checked and everyone goes JOIN THE NEXT CEO FORUM WAC members and their guests are invited to dive deeper into this conversation at our next From the CEO's Perspective forum on Thursday, November 21, at the WAC. Executive leadership coach Teri Citterman will lead an intimate discussion on val- ues-based leadership with three of the region's top CEOs: • Cate Hardy, CEO of PCC Community Markets • Mark Mitchke, CEO of Delta Dental of Washington • Benson Porter, President & CEO of BECU The forum begins at 7:30 am in the Crystal Ballroom and includes a plated breakfast. This event is hosted by the WAC and Talonn. Lip service isn't leadership To truly impact your company, values require action wac.net/ceo-forum on their merry way, all hoping that those values somehow stick in the hearts and minds of employees. at doesn't work. #NotNews Leaders must push themselves fur- ther by exemplifying what makes their companies thrive. To do this, determine how the words you post on your wall come to life. How do they translate into excitement and inspire action? Define and crystalize which behav- iors are required to symbolize your company's values and then live them every day. Values set the standards. ey guide decision making, affect how em- ployees treat each other and customers, and solidify the priorities the company holds most dear. Values are the essence that empowers employees. When mod- eled well by an organization's leadership team, values reach deep into a company's ranks and create lasting impacts. u Benson Porter of BECU, Cate Hardy of PCC Community Markets, and Mark Mitchke of Delta Dental (clockwise from top left) are slated to join the November leadership forum at the WAC.

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